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I analyzed the number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement. This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.

We were proud of the Greentech Festival Berlin, which had nearly 15,000 people in attendance on sit); Greentech Festival Launch NY 2022, and Greentech Festival Launch Singapore 2022We managed to capture the attention of a high-level political and business audience, which led to strong media coverage of the happenings at our events.We managed to attract over 18,000 attendees globally and had a media reach of over 800 Million across all our projects. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years.

• Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.
• In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations.
• The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way.
• Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time.
• I measured attendance over time to determine which speakers and topics were of the most interest and which marketing platforms were most successful at promoting the event.2020 and 2021 were years of immense change and unpredictability for the event industry, due to COVID-19.

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• Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business.
• From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before.
• It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger.
• However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar.
• These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign.

I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans. This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team. We also recorded overwhelming repeat attendance (up to 60%).Uncertainty of whether an event would be live or transition to virtual.

Goals for attendance were split around 70% virtual and 30% in-person due to lingering issues from the pandemic and the new variants (travel restrictions, mask and vaccine mandates, and work from home environments). SHRM Talent Conference & Expo, SHRM Annual Conference & Expo 2023, SHRM INCLUSION 2023I was asked to step into the Event Marketing Manager role in mid-January 2022 to try and turn the tide of low registrations. It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully.

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While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share. We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate.

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I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies. We were able to triple our event revenue through sponsorships in 2021 and keep our attendees over the 1,500 mark, even in the midst of Zoom fatigue and Covid-craziness.I think it’s the constant evolution of our jobs while maintaining work/life balance. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies.

Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona. A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic. We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. His coffee designs were a fan favorite and helped break up the day in between conference sessions.

The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time. This was extremely important during a time where live events (which we had relied on heavily) were no longer happening, and yet our goals had not been adjusted accordingly. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs. This allowed us to create more effective and engaging virtual events from the start and maximize our budget. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability.

Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I measured attendance over time to determine which speakers and topics were of the most interest and which marketing platforms were most successful at promoting the event.2020 and 2021 were years of immense change and unpredictability for the event industry, due to COVID-19. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects).

WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June. We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program. It’s hard the quantify the value of employee engagement and enablement but we know it was a contributing factor in achieving our company goals and employee retention during the Great Resignation.Our biggest challenge was the balance of the “in between”. Sometimes it’s not easy to market an industry that you have no idea about but when you’re up to the challenges, you can learn a lot and push boundaries. While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way.

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It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. I’m grateful to have been employed throughout the pandemic, and I’m looking forward to the ongoing recovery of this amazing industry!

Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted. Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I learned to be more creative and utilize annotations, polling, gift boxes, and UberEats vouchers to deliver unique events that ultimately generated sales.

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• It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique.
• I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event.
• She focuses on creating impactful content for a global audience, with the aim of helping TheGamblest connect with new readers while maintaining a strong and consistent brand voice.
• Nothing beats in-person events, and I am excited to be moving forward with these in 2022.
• We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic.
• It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels.

In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. People were so excited to see each other that at multiple events stakeholders asked that we extend the event hours, as people didn’t want to leave.

We use the event, and event follow-up, to help move the prospect or customer to the finish line. So, we consider where event guests are in their consideration process before attending the event. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business. Alberta iGaming Corporation teams up with Responsible Gambling Council She focuses on creating impactful content for a global audience, with the aim of helping TheGamblest connect with new readers while maintaining a strong and consistent brand voice. Mary is a Content Writer at TheGamblest who began her journey in the iGaming industry in 2025.

Keeping the team going and adding a new sense of belonging has been one of the toughest challenges. The one virtual webinar that was spun up before I was on the team had decent attendance for the company size. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.

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For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. To add to the challenging parameters even more, the team had 8 weeks to execute the entire program from beginning to end. The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually.

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Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. Our hosted event series included about 8 virtual events across North America and EMEA markets. Casino ohne OASIS The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge.